What is search engine optimisation?

Search engine optimisation (SEO) - basic overview and facts every business owner should know

Search engine optimisation (SEO) is a process of optimising your site to get free traffic from the major search engines (Google, Yahoo, Bing). The search engines use many different factors to evaluate which sites are the most relevant and useful to their users. To succeed with SEO, business owners must make sure their websites optimise these factors so that their websites appear in the top listings for keyword search terms that their prospects are using in the search engines.

The Three Core Parts of SEO

SEO ultimately breaks down to three core things - the onpage optimisation, offpage optimisation and the technical side of SEO.

Onpage SEO

The onpage optmisation requires that proper SEO tags are used on a site. Most importantly the keyword search terms that you are targeting needs to be in the right tags. Other keywords related to your main keywords search term also needs to be included in the content of your page. Because the search engines rank pages and not entire websites, each page of your website should target a specific keyword.

Offpage SEO

Then there's the offpage optimisation. In order for your site to rank highly for target keyword search terms, it needs 'votes' from other sites in the form of links. The more links that are pointing to the pages on your website, the higher it will rank in the search engines. These links, however, need to come from sites that are related to yours and a good number of those links must use the keyword search term you're targeting to link back to you.


Technical aspects of SEO

Finally, there's the technical side of SEO. Many business owners do okay with the other two parts of SEO but make many mistakes on the technical part. You have to do things like specifying the canonical URL of your site, building a strong internal link structure, optimising your site's loading speeds, excluding important pages on your site and making sure your site is mobile friendly. This is challenging to most business owners that do not have the technical knowledge to understand or execute these tasks.


The Importance of Working with a Professional SEO

As you can see, there are no tricks to building a successful SEO campaign. It's matter of having the skills and experience. Unfortunately, it's not ideal for most business owners to build an effective online presence themselves. It can take years to really master the fundamentals of  and all the technical aspects of the process. It is also very time consuming. Search engine optimisation is an ongoing process that you need to invest in if you want to achieve page one rankings, as well as maintain your results.

That's all the more reason to hire SEO consultant. Professional SEOs have years of experience under their belts. They know what it takes to make a website attractive to both search engines and site visitors, as they've done in for multiple clients. It makes more sense to leave it to a professional so that business owners can focus on building their businesses.

If you are looking for the right professional for your business you are int the right place! Click the button below now and book your FREE SEO audit.

*The audit report will assess your website current performance as well as determine whether you can benefit from investing in hiring an SEO expert.